BMW Is Giving Up on Heated Seat Subscriptions

Last year, BMW sold heated seat subscriptions in several countries. BMW has received a lot of heat from the press and customers over its decision to offer heated seats as a monthly subscription. A monthly subscription to BMW's heated front seats costs about $18, with options for one year ($180), three years ($300), or $415 for "unlimited" access.

While seat heating wasn’t the only subscription option available, some people have expressed dissatisfaction because it involves hardware that's already present on the car from the factory. After months of heated debate for the plan, BMW has finally decided to abandon recurring charges for hardware-based functions.

(Part of the content comes from the Internet)

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